I’m Jenn Roberts Ma.
With experience spanning top global tech and B2B brands and mission-driven nonprofits, I help organizations turn strategic communications into a driver of trust, growth, and transformation.
I’m currently available for consulting engagements.
Communications built for your:
What’s at Stake.
It doesn’t matter how big or small your business is, what industry you operate in, or where you are in your lifecycle.
Effective communication isn’t a nice-to-have—it’s mission-critical to your success. It determines whether people understand you, trust you, and ultimately choose you.
From boosting sales leads and building brand awareness to educating donors and investors, inspiring employees, driving ROI, and closing deals with key decision-makers, your content—and how it’s delivered—is the bridge between ambition and achievement. In B2B, for example, 87% of marketers report that content marketing generates leads, and 74% say it helps nurture prospects through the customer journey, according to CMI.
But making every message matter isn’t easy. Even with an in-house communications team, organizations benefit from trusted external partners who can pressure-test strategy, sharpen messaging, identify blind spots, bring an objective perspective, and offload high-priority projects—especially when a company is scaling its business or managing a high volume of deliverables. Often, it takes an advisor who can apply both an editorial and strategic lens, drawing on best practices from across industries, to right-size your messaging for your specific goals, audiences, and platforms.
That’s where I come in.
My StoryFor two decades, my work has been guided by a passion for delivering exceptional content and brand storytelling.
After graduating with an honors degree in English literature from the University of Virginia, I spent more than eight years in nonprofit communications—gaining the opportunity to wear many hats across PR, social media, editorial and website management, internal communications, speechwriting, and speaker training. I later moved to the private sector, working at Amazon and in big law and professional services, where I led major communications campaigns, launched websites, scripted award-winning industry events, and oversaw C-suite content. During that time, I also co-authored a highly rated, globally published personal finance book.
Now, I’m bringing my experience to organizations of all sizes seeking a discerning, digitally savvy partner who can help them communicate with clarity, purpose, and impact.
Services
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Copywriting/Copyediting
Clear, compelling, SEO-smart content to engage audiences, convey key messages, and build confidence in your brand.
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Content Strategy
Strategic alignment of goals, channels, and storytelling to maximize the impact of your communications initiatives.
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Executive Communications
Goal-oriented frameworks, content, and coaching to position leaders as effective brand ambassadors.
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Internal Communications
High-impact, human-centered content initiatives to foster collaboration, trust, and team effectiveness.
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Event Content and Programming
End-to-end content and programming to ensure meaningful in-person, virtual, and hybrid event experiences.
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Social Media
Cross-channel strategy and content to drive community-building, authentic storytelling, and brand awareness.